1864
OUR FOUNDING
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey.
BORN TO
MAKE WHISKEY
MAKE WHISKEY
The story of
Jack Daniel’s
Jack Daniel's is a brand of Tennessee whiskey. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956.
1864
OUR FOUNDING
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey.
HOW TO MAKE
LYNCHBURG’S NATURAL
RESOURCE
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey.
IT TAKES FIRE TO MAKE JACK
The adherence to detail that comes with making our whiskey starts with crafting our own charcoal for mellowing. It’s tough work, but nothing good comes easy. But when you’re building a 2000 degree fire on a hot summer day, boy, you kind of wish it would.
CORN, RYE, BARLEY & PRIDE
Our whiskey wouldn’t be what it is without Jack Daniel’s mash recipe. He found the perfect mix of corn, rye, and barley recipe and we haven’t changed it since.
MELLOWED DROP BY DROP
We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness. It’s a costly, time consuming process and if it sounds extravagant, well, it is.